6 Tips How To Write Great Menu Descriptions
When a plate of fettuccine passes a person who is seated and fills the air with the aroma of cheese and heavy cream, it can entice a customer to order the dish. But for most customers, food descriptions are what help them determine what dish to order.
In this article, you can find some proven methods that can help you write great dishes descriptions to increase your restaurant’s sales.
6 Tips to Use When Writing food Descriptions for Menus
1. Keep Descriptions of Food Short
If you’re trying to add in a long restaurant description with fancy wording, you’re off to a bad start. Instead, you’ll want to keep your menu descriptions short — people don’t have long attention spans.
A food description needs to:
- Be vivid
- Entice consumers
Sit down, write the first version, and then revise trying to make it shorter while still maintaining the impact you want to make with your description.
2. Think About Your Audience
You know your audience better than anyone — or you should. But you also need to figure out how to describe food on a menu in a way that resonates with consumers.
Sit down and gather information about your audience, including their:
- Gender
- Age
Why? It’s important to know the gender and age because each dictates how to write your menu. Knowing the words to use comes from gender. For example, men tend to want to focus on the hardiness of a dish and the size of the portion provided. Women, on the other hand, want to know the finer details of a meal, from the taste to the aroma.
3. Focus on the Person’s Senses
Taste and smell are two of the most important senses to focus on when writing a description of good food. Restaurant description words should incorporate sensory words that include but are certainly not limited to:
- Spicy
- Crispy
- Savory
- Creamy
You can describe the dish in great detail, such as “covered in a spicy tomato sauce with a hint of basil and a touch of butter.”
Studies have been done on restaurant menu descriptions and the use of descriptive labels when writing menu items. Sales increased by 25% when the owner learned how to write to describe food.
4. Design the Menu Properly
You can present a fabulous dish and spend time learning how to write a menu card, but restaurant menu writing will not help you overcome poor design.
You want to impress with your card design. But how can you achieve your goal? These few tips can help:
- Organize the categories
- Keep full menu reading time to 110 seconds or less — seriously
- Allow for easy skimming with large headers
- Use special graphics to focus on specialty items and deals
- Utilize boxes, bold text and colors to bring attention to certain food items
If you want to use real-life menu and food description examples, go to your favorite restaurants and snap a photo of the menu. Find that you find appealing so that you can use them as inspiration when creating your own.
You’ll be surprised by the difference in menus, and which ones you like and don’t like.
5. Don’t Forget Pricing Best Practices
You can look at dozens of menu item descriptions and never pay attention to the pricing. A lot of owners just slap a price somewhere close to the description of a meal and never give it a second thought.
A few simple and easy methods that will allow you to add prices to your restaurant menu descriptions are:
- Display pricing on the left or right side (stay consistent)
- Align prices using left or right just so that the dollar sign lines up
But there’s a problem with these methods: it allows consumers to price shop. If your goal is to get consumers to read every menu item description, place pricing right after the description. Use a dot or dash to connect the description and price to flow neatly into each other.
Creative wording and focusing on food adjectives for menus are not enough to make your menu “pop.” Using the tips outlined above will help you make more sales, describe food in a way that tantalizes the taste buds and increases customer satisfaction when they order a dish.
6. Focus on Three Main Parts of the Dish
When you look at a menu description, you’ll have to focus on three main parts of the menu:
- Title
- Ingredients
- Description
Your title always comes first and needs to state the name clearly. You’ll want to make the title bold and larger in size than the description text. Now, you need to determine if you want to add in the description or ingredients first.
When writing a menu, be sure to focus on the descriptions of the food that you’re selling. Make the title stand out, highlight the key ingredients in the dish, and be as descriptive as possible when writing your menu.
The time spent on writing can build customer loyalty and increase sales.
If you focus on your items, you’ll have a much happier customer base that’s excited to try out new dishes simply because your description will help them envision the food even before it reaches the table.
Source: https://mcdonaldpaper.com/blog/how-to-write-great-menu-descriptions
