Does Your Restaurant Really Needs a Live Music?
Hosting a live music event is a great way to get more people to your restaurant and make them spend more time there. When done properly, live entertainment creates an atmosphere where guests can sit down, enjoy a meal with friends and enjoy some local music. But, as almost any other marketing strategy, it has some pros and cons to consider.
Some of the benefits live entertainment can possibly give you
Positive atmosphere
Live music helps create the ideal environment to unwind, and it livens up the atmosphere.
Increased communication between customers
Diners who may be complete strangers may strike up a conversation because they both are enjoying the music.
New customers
Booking the right entertainment will attract more customers to your establishment, especially if you host a popular band. Fans of the local band are sure to turn up for the show, and for many, this will be the first time they are dining at your restaurant.
Tickets may or may not be required, but if they are, this can also serve as an additional source of revenue for your establishment.
Average bill growth
Restaurants with live bands give customers a reason to stick around and spend more money, especially those with a bar. Guests may come for dinner, but end the evening at the bar listening to the band while ordering drinks. Diners may be more inclined to stay for dessert or order more drinks until the band is done with the set.
Potential Drawbacks and Considerations
Ask yourself the following questions before you think about booking a live band:
- Do I have enough floor space for a live music setup?
- Can my restaurant handle massive crowds?
- Do we have the right acoustics, equipment, and lighting for a band?
- Will live music disturb guests or other businesses?
- Are you ready to face all that you-need-a-license stuff?
- Is additional insurance something you can easily afford right now?
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