Effective Upselling in Restaurants

Average restaurant profit can be maximized with successful upselling. When you upsell, you’re trying to encourage a customer to spend more money actively. In the restaurant business, the goal may be to get a customer to purchase chicken with their fettuccine, or to encourage customers to order a higher-end steak.

You need to be very cautious when upselling to a customer because customers do not like to be “sold.” If a waitress is too pushy when trying to upsell, it can turn the customer away quickly.

So, upselling skills is something your staff needs to learn over time. Regular upsell trainings should include:

• Making suggestions without being too pushy
• Perfect knowing of dish upgrades and special offers available

Servers need to be able to recommend high-end versions of dishes or offer “upgrades,” which may be a special of the day. While the difference in cost can be $0.50 or $1, the additional revenue will add up over time and increase profit margins in the long-run.

Upselling in restaurants is a bit different than with other businesses. Some of the most common upselling strategies used by restaurants are:

1. Describing a menu item with storytelling

2. Offering effective upsells on the menu

3. Upsell on items split among guests

4. Understand customer behaviors

5. Online upselling

To learn more about this marketing techniques, head on to https://mcdonaldpaper.com/blog/restaurant-upselling-tips