Simple Yet Effective Restaurant Marketing Tips

Restaurant marketing is more than just exceptional service and great food. First of all, focus on repeat customers. Once a customer has tried your restaurant, you want them to come back. To make your establishment successful, pay great attention to what you do and how you do it, since the customer is already sitting in your restaurant.

Mind Your Audience’s Needs

Obviously, your customers are going to be hungry, but does the food cover all of their needs? To understand better what’s taking place in the mind of your customer, start creating several customer personas. For example, let’s assume that you own a restaurant in a college town.

College kids are often low on cash, so they want a cheaper meal and may even want а loyalty programs. These kids may also want a “party destination,” so you may need to offer discounted drinks to stand out from the competition.

But in a location where your demographic is primarily business professionals, you may do better by standing out with:

• Soft music that helps the customer unwind
• Higher-end drinks and options that business professionals can afford
• Quick, efficient service

When you know what your customers want, it’s easier to find what makes your business unique.

Set Up a Delivery Service

More than 44% of millennials will regularly order food from third-party delivery services like UberEATS or Grub Hub. Adding delivery to the list of your services can bring in more customers and then keep them coming back. The reason is simple: people like having options, and when a person has had a long week, they may not want to sit in your restaurant — they may prefer their couch.

Turn Customer Feedback into Your Marketing Tool

Survey your customers, ask for their opinions and analyze all of them. Fidure out what suggestions are viable and implement them the best way you can. This implementation will help your restaurant stand out more.

Be Innovative

Keep on top of trends and be innovative with your menu.

Did you know that 73% of consumers trying a new menu item that they like will return? Why? You’re offering a new menu item that your local restaurant competition doesn’t have.

Don’t forget about sustainability. There’s a massive trend among consumers to choose sustainable products and to prefer eco-friendly practices and ingredients. Your choice in eco-friendly straws or sustainable ingredients may make your restaurant stand out from the local competition.

Be authentic. The atmosphere needs to be authentic. Your food needs to be authentic, and so does the entire dining experience.

But, apart from keepin up with trends, offer something different. Introduce signature dishes, add new, exciting flavors and you’ll be able to play off of the cravings of your consumers. The goal is simple: be different to keep customers coming back to your restaurant.

Discover more restaurant promotion ideas here.